Saturday, April 25, 2020
Linux And Windows NT Essays - Cross-platform Software, Linux
Linux And Windows NT Forget the browser wars. This year's big nerd battle is the server shootout between Linux and Windows NT - and it's not just a bunch of geeks nit-picking. While both offer more affordable platforms for Web service than in the past, Linux and NT are polar opposites on almost every other level. They look different, run differently, support different software, and cost money in different places. So far though, most press coverage of the Linux-NT debate has focused on the competing business models, and there's been little helpful information for deciding which OS to use. At the other end of the coverage spectrum, technical comparisons usually stick to performance tests, churning out reams of numbers from the lab and missing the big picture of owning and operating a Web site. The most obvious difference between NT and Linux is that NT attempts to bring the familiar Windows graphical user interface to a server environment. Ideally, a Webmaster could maintain NT (and its bundled Web server, Microsoft Internet Information Server, aka IIS) primarily by pointing and clicking. NT also comes bundled with a singular set of Microsoft site development tools. Linux, on the other hand, builds from the long, varied tradition of Unix command-line culture. It can be harder (or at least more daunting) to learn Unix from scratch than it is to learn a Windows system, but Unix users who get over the hump of the initial learning curve rarely express happiness over trying to do the same work in a Windows environment. That's the "Windows rage" you observe whenever your local sysadmin (System Administrator) has to get up from his Linux workstation to fix your PC. If there's one area where NT stands out over Linux, it's the willingness of third-party software vendors to develop versions of their software for it. Ad-serving software, search engines, databases, application servers, and e-commerce shopping carts are almost certain to come in NT versions, whereas big-name vendors such as Oracle, Sun, and IBM have just begun to commit to Linux. A Windows NT license costs about $300. A Linux license costs nothing. Not much overhead, but the real costs come later: lost income from downtime or unfixed bugs, high prices for technical employees who make things go, and extra machines and software as the site grows. There's a notable lack of consensus as to whether Linux or NT delivers a lower total cost of ownership. TCO, as the bean counters call it, is one of those numbers derived more from bookkeeping than science, so it's easy for two companies to report wildly different results. I found that most everyone thinks their system is the right one, price-wise. More interesting is that they consider the biggest cost advantages to be faster turnaround time for solving problems and getting new features launched and not the lower price tag. It doesn't matter how good your Web site is if it's down or so slow that surfers hit their Back buttons. When it comes to staying up instead of locking up, Linux got high praise from everyone I talked with. NT owners were notably less enthusiastic about its reliability but pointed out that on a larger site, a load balancing device such as Cisco Local Director can hide downtime by sending traffic to other servers while one reboots. Several managers said the more frequent reboots were an acceptable cost compared to, say, hiring pricey Unix Administrators. Scalability is a word that gets thrown around a lot, especially when beating up on Microsoft. In IT jargon, it means the ability to increase the size of a system in such a way that the associated overhead costs - hardware, downtime, administration work - go down in proportion to the overall size of the system, instead of staying the same or going up. If your Web site's traffic grows by a factor of 10 in the next year, ideally, you should only have to pay for the extra hardware that the traffic passes through, keeping all other costs the same. This is why Internet companies have such huge potential profits compared to, say, newspapers. But NT gets a lot of flak for not being as scalable as a Unix system. Linux advocates were outspoken about its superior scalability. NT owners don't necessarily agree. They point out that NT systems need to be scaled differently than Unix systems. Also, scaling large systems requires expertise as well as the right parts. For sites less high profile than these, though, getting the right staff, hired guns, or vendor
Wednesday, March 18, 2020
Integrated Marketing Communications of Transcom Beverage Bangladesh Essays
Integrated Marketing Communications of Transcom Beverage Bangladesh Essays Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications of Transcom Beverage Bangladesh Essay Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as well call it, means integrating all the promotional tools, so that they work together in harmony. Promotion is one of the Ps in the marketing mix. Promotions have their own mix of communications tools. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts providing they speak consistently with one voice all the time, every time. This is a management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. About Transcom Originated with tea plantations in 1885, TRANSCOM today is one of the leading and fastest growing diversified business houses in the country employing over 10000 people. Not many industrial groups in Bangladesh can claim a history of continuous business pursuits stretching back over 125 years! Initially tea and later jute formed the backbone of the family business. Although these are still part ofà the activities and contributing marginally to the overall group turnover. Presently those early industrial ventures have moved over to businesses involving high-tech manufacturing, international trading and distribution, forming strong ties with a host of blue chip multinational companies. In recent years, TRANSCOM has emerged as the largest media house in Bangladesh. Transcom Beverages Ltd Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. TBL owns and operates modern plants in Dhaka and Chittagong for bottling the renowned soft drink brands such as, Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light. The company is emerging with the motto to deliver sustained growth in Bangladesh and move towards dominant Beverage Company, delighting ; nourishing every Bangladeshi, by best eeting their everyday beverages needs ; stakeholders by delivering performance with purpose, through talented people. 2009 has been an amazing year for TBL, winning several spectacular awards as PepsiCos exclusive bottling partner in Bangladesh. For its extraordinary and outstanding venture through excellence TBL has been rewarded with several prestigious national and international recognitions. Pic: Products of Transcom Beverage The basic tools used to accomplish an organizationââ¬â¢s communication objectives are often referred to as the promotional mix. These tools include: * Advertising ââ¬â any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor * Direct marketing ââ¬â communication directly with target customers to generate a response and/or transaction * Interactive/Internet marketing ââ¬â communication through interactive media such as the Internet, CD-ROMS and kiosks. Sales promotion ââ¬â marketing activities that provide extra value or incentives to sales force, distributors, or consumers to stimulate immediate sales * Publicity/Public Relations ââ¬â Publicity is a form of non-personal communication not directly paid for or run under identified sponsorship. Public relations is a management function which executes programs of action to earn public understanding and acceptance an enhance the image of the company. * Per sonal Selling ââ¬â person-to-person communication between a seller and buyer. Transcom Beverageââ¬â¢s Promotional mix: Advertising Transcom use both Television Commercials and print ads for their advertisement. They also use billboard and radio as a tool of advertising. Transcom beverage advertise its most two renowned brands in Bangladesh ââ¬â Pepsi and Seven Up. Mountain dew is also used in advertisement, but no such ad is particularly made for Bangladeshi target people only. But Advertisement of Pepsi and Seven Up is prepared targeting Bangladeshi people and by Bangladeshi IMC agencies. Currently, Asiatic 360 is the agency doing the advertisement for Transcom Beverage. TVC 7-Up: The TVC shown below is for 7up. The ad is promoting the newly launched go pack at that time of advertisement campaign. They also has TVC of 7 up with the tagline â⬠Give freshness of life to your moodâ⬠: Pepsi: Pepsi endorse two famous Bangladeshi Cricketer Mashrafe bin Mortoza and Sakib Al Hasan for TVC. One TVC campaign has the tagline ââ¬Å"If there is thrist everything is availableâ⬠and the other one focus on Sakibââ¬â¢s special shot super scoop. Print Ad: Transcom only publish print ad when there is some special event like Eid aor World Cup (Where they partner) or when there is some promotional offer is going on. Pic: 7-up print ad Interactive/Internet marketing Transcom do participate in interactive promotional campaign. During world cup cricket 2011, they had a dedicated website to communicate with its customers who are cricket fan. There the fan could post their comment as well. The website was made with wallpapers and other stuffs of its endorsed celebrity Mashrafe, Sakib and Tamim Iqbal. The website domain is www. pepsichangethe gamebd. com. Pepsi is also using Facebook as a tool of interactive communication recently: Sales promotion Transcom has organized huge promotional campaign during World Cup Cricket 2011. By consuming Pepsi consumers got the chance to visit final match of World Cup. Apart from that they won many attractive prizes through that proportional campaign. The campaign was held by providing a hidden number inside the cap of the bottle. The number then has to be text messaged to a certain number. Then the group of highest ssm sender got the chance to participate in a cricket game competition. Through that competition they got the chance to win nattractive prizes. Pic: Winner of Final match ticket Pic: Other prize winner of the world cup campaign Pic: Collection Card for all consumer Transcom also arrange university based adventurous promotional campaign for its Mountain Dew Brand. Transcomââ¬â¢s team goes to different universities an involve students in that promotional campaigns where participants have to show some adventurous skills. Pic: News on Promotional campaign at DU Transcom Beverage provide free cutouts to its distributors to promote the retail sellers shop as well their brand. For example, here is a enhanced board of 7-up in a retail shop: Public Relation Transcom spent a lot for public relation. Global Pepsi became the drinks partner of World Cup Cricket this year and thus Transcm also took part in public relation in this regard. Pepsi is also the official beverage partner of Bangladesh National Cricket team. Pic: Transcom and BCB signing Ceremony Transcom beverage also sponsor some local cricket events. Transcom provided the opportunity to its consumer to take photographs with WC trophy. Mountain Dew of Transcom was the proud sponsor of Muhit- the second person of Bangladesh to reach the peak of Mount Everest. Pic: Mountain Dew Sponsoring Muhit- the Everest winenr
Monday, March 2, 2020
Boarding School Care Packages
Boarding School Care Packages When you decide to let your child go to boarding school, there are a few things you can do to help ease his or her transition. Yes, its true that attending boarding school can be a wonderful academic and social experience for the right kind of student. Boarding schools can offer academic and extracurricular activities that are not available to students in their local public or private day schools, and parents can remain involved in studentsââ¬â¢ lives through contact with their advisors andà frequent visits when permitted. Butà homesickness canà still be a problem for even the strongest and brightest students who are away at boarding school. While it often passes quickly as students are absorbed into the life of the boarding school, contact from home in the form of phone calls (when allowed), notes, and care packages can help students feel connected to home. Students truly do enjoy receiving care packages from home with some of their favorite snacks, dorm room basics, and study supplies. Here are some tips and ideas.à Check What the School Allows Before mailing off your special care package, be sure to check and see what the school allows, and where to send packages. For example, packages may have to be delivered to the dorm proper or in some cases, it needs to be sent to a postal office or a main office; its often not possible to have something delivered directly to your childââ¬â¢s room. Also, keep in mind that packages may be delayed over the weekend, so only send items that will keep a few days, and mail homemade goodies via priority mail in plastic (possible reusable) containers surrounded with bubble wrap or a recyclable, environmentally friendly material for cushioning. Mail birthday or holiday packages several days in advance to be sure they arrive on time. Some schools offer programs that allow for parents to order goodies through a local shop or even the dining services program on campus.à Mail the Necessities First, check what your child needs. He or she may be allowed to make some food in the dorm, so it can be nice to see if your child would like foods like ramen, hot chocolate, or soup. Items such as oatmeal, microwave popcorn, or pretzels make healthier late-night snacks, and its always a nice idea to be sure to send extra supplies for roommates and friends. However, food storage options may be limited, so get a good idea of how much to send and what can be easily stored. Students may also need school or personal supplies such as pens, notebooks, or shampoos. A child who is feeling under the weather can benefit from an extra set of soft tissues, even if the nurse at school is dispensing the medicine the child needs. Medicine is often not allowed in the dorm, so be sure to keep that at home and out of the care package. Instead, send some crackers, hard candy or a beloved stuffed animal from home. Mail Memories of Home Students may also appreciate personal items in their care packageà that help them keep in touch with their family and friends at home, including hometown or school newspapers, yearbooks, and photos. And donââ¬â¢t forget mementos of pets, too, as a way of warding off homesickness. If there have been any special family events while they are away, be sure to make the children who are away feel included, with details about the menus, presents, or other details associated with these events. If there have been changes at home such as a house renovation or new car, be sure to send photos of these new family events to the child who is away- such visual cues about the family life will help them transition more easily back to life at home and will help them continue to feel included. Home-made videos and news and notes from friends and family members are also warm additions to care packages. Donââ¬â¢t Forget That Special Something If all else fails or youre running out of ideas, your student may appreciate a gift card or a few extra bucks in addition to the necessities, and such items are easy to ship, alongside the homemade cookies. And as mature as your child seems, he or she may enjoy a playful toy, possibly something they can share around the dorm, such as a Frisbee for warm afternoons. In every package, be sure to include an encouraging note that lets your child know you are thinking of him or her and awaiting his/her next visit. Though teenagers may not always show it, they need and appreciate the encouragement. Updated by Stacy Jagodowski
Friday, February 14, 2020
The structure and the role of the Federal Reserve Bank Term Paper
The structure and the role of the Federal Reserve Bank - Term Paper Example These banks are located in different cities of the United States of America, which include New York, Richmond, Philadelphia, Boston, Cleveland, Atlanta, Chicago, Dallas, St. Louis, Kansas City, Minneapolis, and San Francisco. ââ¬Å"These branch banks retain reserves of currency, and each bank has its own President and boardâ⬠(Smith, n.d.). The Board of Governors has also established 25 branches of the 12 Federal Reserve Banks in order to support the business activities of the Federal Reserve Banks. For each bank, there is a nine-member board of directors, which manages and controls the business activities of the Federal Reserve Bank. The members of the boards serve their respective banks for the period of three years. The Board of Federal Reserve selects three members of each board, also known as the Directors, whereas remaining six members are selected by the local member banks working in their respective districts. The members of each board are divided into three classes which are A, B, and C. Class C directors are selected by the board of governors whereas class A and Class B directors are selected by the commercial banks (Smale, 2005). The Board of Governors is the most powerful part of the Federal Reserve System. The board of Governors consists of seven members of the board and a chairperson. The President appoints the members of the board for a period of fourteen years whereas the chairperson serves a four-year contract. The Federal Open Market Committee is the third subgroup of the Federal Reserve System. It is a 12-members committee, which includes four presidents of the regional Federal Reserve Banks, the President of the New York Federal Reserve Bank, and the seven members of the Board of Governors. The basic role of the Federal Open Market Committee is to make the decisions regarding changes in the
Saturday, February 1, 2020
Visions for ethical, caring nursing care Essay Example | Topics and Well Written Essays - 250 words
Visions for ethical, caring nursing care - Essay Example ces( Nursing Administration Quarterly Jan-Mar; 3-(1): 48-55) discusses the relationship that exists between economics, caring and administrative practices, and what is missing in this currently. The author asserts that a professional ethos is required so that health institutions are well managed. Therefore, health practice should be ethics based. The aforementioned articles illustrate similar concepts that are well illustrated by various ethical theories; utilitarianism, deontology and virtue theory. The utilitarianism theory requires that we are able to know consequences of our actions before performing these actions. Therefore, when performing tasks, it is important to go for those that are ethically correct. This theory when injected into health practice will ensure that only those actions that are ethically correct are done by nurses and other health care practitioners (Melden 2008, p12). The Deontological theory asserts that people are required to perform their duties and obligations when faced with ethical dilemmas. This theory when applied in nursing practice ensures that health care experts will always perform their obligations for the benefit of customers. The virtue theory is different from the other theories in that there is no emphasis on ethical rules, but instead the emphasis is on teaching people virtues like kindness, generosity and courtesy. Therefore, this theory ensures that health care mangers teach their employees virtues that would improve nursing practice (Melden 2008,
Thursday, January 16, 2020
Aids Attitudes Among Pharmacy Students Health And Social Care Essay
Ever since the first instance of HIV was recognized in 1981, HIV has spread across the continents to acknowledge itself as the most ambitious disease to command. Acquired immunodeficiency syndrome ( AIDS ) is described as ââ¬Ëpandemic ââ¬Ë of twenty-first century and Fiji island has non been able to salvage itself from it. As of February 2009, there were 294 confirmed instances of HIV positive patients but no study of how many developed into AIDS was provided. Compared to international figure of instances, Fiji was ranked 137 with prevalence of 0.1 % ( ref ) . In Fiji, AIDS represents a status which will take to decease and can be easy be transmitted. Despite wellness publicity and consciousness by Ministry of wellness ( Fiji ) , public position AIDS with a degratory attitude which non merely affects peoples perceptual experience, but besides patients undergoing HIV intervention. Health attention professionals play a critical function in direction of AIDS patient and understand ing their attitude towards AIDS patient is of major concern. Pharmacist being the supplier of pharmaceutical attention, it must be presumed that attitude of a druggist should be of no prejudice or bias as they are supplying attention to a patient. Although druggists in retail and public sector trade with HIV patients on day-to-day footing, there is deficiency of literature quantifying attitude of druggist or pharmaceutics pupils towards AIDS. Therefore, purpose of this research is to analyze attitude towards AIDS among pharmacy pupils at Fiji School of Medicine. Furthermore, bulk of the pharmaceutics pupils in south Pacific are trained at Fiji School of Medicine ( FSM, now Fiji National University, College of Health scientific discipline ) . Pharmacy pupils are selected for this research because finally they will be called for attention of AIDS or related upsets after they finished their programme. Hence, this survey will assist to implement any policy alterations that may be needed to incorporate amongst pharmaceutics pupils through agencies of wellness publicity and instruction through course of study.BackgroundSocial sigma towards AIDS patient has been of major concern in South Pacific and it has shown to impact direction and attitude of patient towards intervention harmonizing to survey conducted by Pacific Islands AIDS foundation. Problem of sigma non merely exist in Fiji, but besides in states around the Earth. In 1987, World Health Organisation ( WHO ) classified AIDS epidermics in three stage which included the epidemic of HIV, the epidemic of AIDS, and the epidemic of stigma, favoritism, and denial. The last portion is the most hard of AIDS epiderminc. Harmonizing to Peter Piot, executive manager of UNAIDS found AIDS related sigma is the most ââ¬Ëcontinuing challenge ââ¬Ë that seems to be impacting the universe. Furthermore, deficiency of methodological tools and research in AIDS related sigma composite and diverse. The most successful method used to prove attitude was developed by in Health Psychology diary and was subsequently validated in 1997. It was named AIDS Attitude Scale ( AAS ) which contained 15 points carefully selected through their research and was farther subdivide into 3 subscales viz. Fear of contagious disease, Professional opposition and negative emotions. To forestall any societal desirable replies by participants, points from Crowne-Marlowe Social Desirability ( ref ) was interspersed with the points. Due to ever-increased demand for pharmaceutical attention, more druggists are to be expected in clinical direction of patients. Therefore, it becomes of import to analyze attitude of pharmaceutics pupils towards diseases peculiarly socially sensitive AIDS. Harmonizing to analyze done by Edward Krupat, pharmaceutics pupils showed negative attitude towards AIDS patient on contagious disease, emotion and professional opposition graduated tables which besides recommended alteration in instruction programme in the course of study. However, no surveies of such nature has non been done on pharmaceutics pupils in Fiji. It would be interesting to analyze attitude and associate it to independent variables such as gender and age and happen if any association exists.MethodologyStudy DesignDescriptive survey. Study will besides seek to associate variables which may be related with positive and negative attitude towards people with AIDS.Study area/settingFiji School of MedicineSurvey ParticipantsP harmacy pupils from old ages 1 ââ¬â 4 enrolled in Bachelors of Pharmacy or Diploma in Pharmacy programme in twelvemonth 2011.Sample SizeApproximately 80 ââ¬â 100. Sample size may change as it is unknown how many pupils will come in twelvemonth 1 in 2011 and those who may go out pharmaceutics programme.Sampling techniqueStratified sampling will be used because common feature of the samples will be pupils who will be enrolled in Bachelors in Pharmacy or Diploma in Pharmacy programme in 2011.Data ManagementData aggregation instruments, techniques and programAIDS Attitude Scale ( AAS ) will be used to mensurate attitude of pharmaceutics pupils towards AIDS. It is a 15 point instrument developed for medical and nursing pupils by for mensurating attitude towards AIDS. ASS has been successfully used in assorted researches to mensurate attitude and has been dependable and there has non been any surveies conclusive to picture uncertainness in ASS. For this research, AAS will be conve rted into a signifier of ego administered questionnaire and distributed to pharmaceutics pupils.Datas EntryData will be enter into SPSS.Data analysis/Design of analysis signifierResponses from 1-3 will be categorized to bespeak dissension with each of the 15 points. Similarity, responses from 4-6 will be categorized to bespeak understanding with each of the 15 points.Statistical methods/analysisCategorized informations ( i.e. dissension and understanding ) will be calculated of its per centum, against each 15 points in the undermentioned table format. Items N n= disagree n=agreeContagion SubscaleAids makes my occupation a high hazard business Despite all I know about how AIDS is transmitted. I ââ¬Ëm still afraid of catching it. I would non desire my kid to travel to school with a kid with AIDS I would be willing to eat in a eating house where I know the chef has AIDS Even following rigorous infection control step, it is likely that I would go septic with HIV, if I were working with AIDS patients over a long period of clipProfessional Resistance SubscaleI would instead work with a better category of people than AIDS patients I would prefer to mention individuals with AIDS to my professional co-workers Given a pick. I would prefer non to work with AIDS patients I would see altering my professional specialty/position if it became necessary to work with AIDS patients It is best to develop a few specializers who would be responsible for the intervention of AIDS patients I do n't desire those at higher hazard for AIDS such as IV drug users and homophiles, as patientsNegative Emotions SubscaleI sometimes find it difficult to be sympathetic to AIDS patients I would experience resentful if AIDS patients accounted for a important portion of my caseload I frequently have tender, concerned feelings for people with AIDS I feel angry about the hazard of AIDS which homophiles have imposed on the consecutive community a ) Dependability of the graduated table will be tested by calculating Cronbach ââ¬Ës alpha and listed in the undermentioned tabular arrayDependability StatisticssCronbach ââ¬Ës Alpha N of Items .022 4 Second portion of analysis will be Pearson ââ¬Ës Chi squared trial to analyze any association between Contagion, Professional Resistance and negative emotions subscale against gender or twelvemonth of the pupil.AppendixI. Questionnaire
Wednesday, January 8, 2020
Analysis Of Creon s Antigone - 1266 Words
Creon has more balance with public law as he the one who enforces the law. Not to be brutal but to set example for his people. He seems to show that he have a feeling of sympathy but he could not go back on his orders knowing the positon he carry. Firm and focus was his personally way of handling thing in the book. Antigone has a more balance view of private morality as she feel like regardless of the law stating she cannot bury her brother she will , being that burying him is the right thing to do. Antigone and Creon beliefs made them had difference and did not understand each other. Tragedy soon unraveled silently. Holding responsibility for being a king seems too had been hard for Creon. For he was not originally supposed to be king instead he could have felt he had no other choice. Wanting to better his people and the town from the tragedy that had occurred early with king Oedipus. He showed sign of stress of his people returning to dark times when there was no king. He became extremely strict on punishment for laws that was broken and although he might not completely mean to come off brutal but in some people eyes including Antigone he did. The vison he had towards punishment showed major role in public law. Living the shadows of siblings haunted Antigone. Not feeling she is worthy, she questions everything including her engagement .She felt as nobody knew who she personally was without being compared to her sister Ismene. The feeling of beingShow MoreRelatedCharacter Analysis of Antigone and Creon in William Shakespeareà ´s Antigone1144 Words à |à 5 PagesAntigone and Creon, the two displayed tragic figures of Antigone, both led themselves to their demise because of their love for themselves and the hate they both share for one another. Antigoneââ¬â¢s proven love is of the afterlife while her hate is for her uncle and king, Creon. Creon may share the love of himself, however, it is not quite the same as Antigoneââ¬â¢s love. 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